At White Elm, we understand the needs of busy women who crave fashion-forward looks without compromising on functionality. That's why we're pairing the classic combo of denim and almond together.  Chic Casual Look with Luna Drawstring Backpack...

Have you heard the news? We're thrilled to announce that we've slashed the prices on all our beloved Lunas from $150 down to an unbeatable $90! Yes, you read that right. Your favorite Luna colors are now on...

Self-love is the ability to appreciate and admire yourself just as much (if not more) as you admire and appreciate others.  As women, we are always giving and giving. Self-love is the practice of refilling our...

As a brand dedicated to designing functional bags for women on-the-go, we know how essential it is to have a bag that can keep up with your busy lifestyle. That's why our Gemini has incredibly spacious side pockets that...

Valentine's Day is approaching, and at White Elm, we believe it's the perfect occasion to celebrate love in all its forms. Whether you're heading out on a romantic date, spending quality time with your partner amidst...

The Perfect Gift Guide for the High Achiever this Valentine's Day As a company founded by a mother (who was pregnant with her first child at the time when she started White Elm) - we understand the heart and hustle...

We believe in the power of progress and the journey towards a better you. Resolutions are not about perfection; they're about commitment and growth. Right now, you may be feeling stretched too thin, or like...

Let's discover which color bag from our Winter Collection aligns with your star sign! We have curated this list not only for you to see which colors we think best fit you and your style, based...

While our Gemini and Gemini Mini Convertible Backpacks do look alike and share similar features, there are a few key differences to note between the two if you are deciding which one is best for you!...