We've all been there – a day packed with errands, appointments, and unexpected stops. To make your busy days a bit more manageable, we introduce the errands guide to packing your Carina Tote. This stylish...

One of our latest styles we have added to the collection is the Luna Drawstring Backpack! After the Luna launched in the spring, we've been listening to your feedback on how to enhance this design....

What better way to kick off the academic year than with a brand-new bag? The scent of freshly sharpened pencils, the excitement of reuniting with friends, and the promise of new beginnings - it’s back to...

They’re finally here! NEW colors, an all-NEW product, and NEW updates! Let’s talk about all the NEW that is here at White Elm this summer.  NEW COLORS Coral Coral is a vibrant color that blends the...

Celebrating a decade of White Elm is truly incredible! We want to extend our heartfelt gratitude through this blog, expressing our appreciation for your unwavering support, encouragement, and interest in our journey over the past...

Summertime is a wonderful season for gift-giving! There are fantastic gift options available for those celebrating summer birthdays, allowing them to make the most of the good weather. From outdoor games to stylish accessories, the...

The arrival of summer brings on plenty of time for adventure, and what's a better way to spend it than a classic road trip with your family? Whether you're a seasoned road tripper or not,...

When it comes to matching the color of your outfit with the color of your bag, there are no strict rules, and your personal style and preferences play a huge role when it comes to...

As Independence Day celebrations draw near, no matter how you choose to celebrate, we've curated a list of party essentials that you can bring along to elevate your Fourth of July gathering! Outdoor Cookout Food...