Written by: Sonia Roselli What is a Proper Skincare Routine? Let's tackle the age-old question: How do you achieve an effortless glow without spending hours in front of the mirror?  Well, my friends, let's get...

What do you carry in your bag? Want to know what we carry in ours and what we recommend to make your life far more efficient and organized?  Join us as we dive into the...

Hey, Laura here. As the CEO and founder of White Elm, I've often found myself navigating the delicate balance between entrepreneurship and motherhood. It's a journey filled with highs and lows, triumphs and challenges, but...

Hey there, it's Laura, CEO and founder of White Elm, here to share a glimpse into my weekend routine and how I make the most of my precious time with my family. As a working mom,...

Are you tired of feeling like you're constantly juggling a dozen tasks at once? Do you often find yourself rummaging through your bag for your keys, your phone, or that elusive lipstick you swear you...

We're exploring the colors of our bags, each one reflecting modern womanhood. Join us as we explore these colors through the lens of iconic characters and everyday delights that ignite our passions and elevate our...

Spring is in the air, and at White Elm, we're embracing the season with open arms and a burst of vibrant colors. Get ready to elevate your style game with our latest collection launch, featuring...

At White Elm, we understand the needs of busy women who crave fashion-forward looks without compromising on functionality. That's why we're pairing the classic combo of denim and almond together.  Chic Casual Look with Luna Drawstring Backpack...

Self-love is the ability to appreciate and admire yourself just as much (if not more) as you admire and appreciate others.  As women, we are always giving and giving. Self-love is the practice of refilling our...