January is all about fresh starts, cozy routines, and getting back into a rhythm that feels good. From self-care days to back-to-work office mornings and low-key social plans, the right bag makes every part of...

What to Pack in Your White Elm Bag for a Coffee Shop Reset The start of a new year brings a quiet invitation to slow down, reset, and get intentional. One of our favorite rituals...

Self-care isn’t always a full day off or a long routine. Sometimes, it’s found in the small moments—reapplying lip care between meetings, touching up your makeup in the car, or taking a quiet pause before...

A new year isn’t just about resolutions—it’s about clarity, alignment, and giving yourself permission to grow. At White Elm, we believe goal setting should feel supportive, not overwhelming. It’s less about perfection and more about...

The holiday season is all about tradition, togetherness, and the moments that bring us back to what matters most. At White Elm, our community means everything to us, and this time of year gives us...

When it comes to finding a bag that blends thoughtful design, elevated style, and everyday durability, White Elm continues to set the standard. From convertible backpacks to structured totes and weekender duffels, each piece is...

Your go-to bag for every festive plan on your calendar The holidays come with a unique kind of chaos — in the best way. Between family gatherings, last-minute road trips, winter getaways, and carrying gifts...

Sometimes the easiest way to update your favorite bag is with a simple swap. White Elm Statement Straps are designed to add style, comfort, and personality to your everyday carry without needing a whole new...

The holidays are here, and your bag should do more than just carry your essentials - it should elevate every outfit, from casual family dinners to festive parties. We’ve curated the perfect holiday outfit +...