White_Elm_Outdoor_Web-16_4d87173d-c2ab-4372-91f8-a7e15d21210a.jpg
What's in My Bag?

What's in My Bag?

What do you carry in your bag? Want to know what we carry in ours and what we recommend to make your life far more efficient and organized?  Join us as we dive into the...
The Reality of Motherhood: An Honest Reflection

The Reality of Motherhood: An Honest Reflection

Hey, Laura here. As the CEO and founder of White Elm, I've often found myself navigating the delicate balance between entrepreneurship and motherhood. It's a journey filled with highs and lows, triumphs and challenges, but...
Weekend Adventures: Embracing Family Time

Weekend Adventures: Embracing Family Time

Hey there, it's Laura, CEO and founder of White Elm, here to share a glimpse into my weekend routine and how I make the most of my precious time with my family. As a working mom,...
Mastering the Art of Organization: A Guide for the Modern Woman

Mastering the Art of Organization: A Guide for the Modern Woman

Are you tired of feeling like you're constantly juggling a dozen tasks at once? Do you often find yourself rummaging through your bag for your keys, your phone, or that elusive lipstick you swear you...
Unveiling the Iconic Colors of White Elm

Unveiling the Iconic Colors of White Elm

We're exploring the colors of our bags, each one reflecting modern womanhood. Join us as we explore these colors through the lens of iconic characters and everyday delights that ignite our passions and elevate our...
The Spring 2024 Collection is HERE!

The Spring 2024 Collection is HERE!

Spring is in the air, and at White Elm, we're embracing the season with open arms and a burst of vibrant colors. Get ready to elevate your style game with our latest collection launch, featuring...
You Can Never Go Wrong with Denim & Almond

You Can Never Go Wrong with Denim & Almond

At White Elm, we understand the needs of busy women who crave fashion-forward looks without compromising on functionality. That's why we're pairing the classic combo of denim and almond together.  Chic Casual Look with Luna Drawstring Backpack...
Luna Slashed Prices: Get Them Before They're Gone!

Luna Slashed Prices: Get Them Before They're Gone!

Have you heard the news? We're thrilled to announce that we've slashed the prices on all our beloved Lunas from $150 down to an unbeatable $90! Yes, you read that right. Your favorite Luna colors are now on...
What is Self-Love?

What is Self-Love?

Self-love is the ability to appreciate and admire yourself just as much (if not more) as you admire and appreciate others.  As women, we are always giving and giving. Self-love is the practice of refilling our...
The Bag that can Fit Your Stanley (and everything else, too!)

The Bag that can Fit Your Stanley (and everything else, too!)

As a brand dedicated to designing functional bags for women on-the-go, we know how essential it is to have a bag that can keep up with your busy lifestyle. That's why our Gemini has incredibly spacious side pockets that...
10 Valentine's Day Outfit Ideas

10 Valentine's Day Outfit Ideas

Valentine's Day is approaching, and at White Elm, we believe it's the perfect occasion to celebrate love in all its forms. Whether you're heading out on a romantic date, spending quality time with your partner amidst...
The Valentine's Day Gift Guide

The Valentine's Day Gift Guide

The Perfect Gift Guide for the High Achiever this Valentine's Day As a company founded by a mother (who was pregnant with her first child at the time when she started White Elm) - we understand the heart and hustle...