Finding Your Personal Style

Finding Your Personal Style

Finding your personal style is more than just picking out clothes and accessories; it's about discovering and expressing your unique identity. At White Elm, we believe that your style is a powerful tool that can...
THE SUMMER 2024 COLLECTION IS HERE!

THE SUMMER 2024 COLLECTION IS HERE!

We are thrilled to announce White Elm's Summer 2024 Collection's our new color: Orchid Pink! This vibrant and bold pink, interwoven with rich dark purple hues, is the perfect shade to make a statement all...
How to Convert Your White Elm Gemini into Backpack Form

How to Convert Your White Elm Gemini into Backpack Form

Discover the versatility of the Gemini and Gemini Mini bags from White Elm! Designed to transform from a shoulder or crossbody bag to a backpack, these bags adapt to your lifestyle. Follow our step-by-step guide...
Different Types of Flyers: Which One Are You?

Different Types of Flyers: Which One Are You?

Traveling reveals unique personalities, and at White Elm, we cater to all! Whether you're the meticulous "Airport Dad" with everything in order, the efficient "Frequent Flyer" who navigates effortlessly, or the carefree "Glad She Made...
Summer Fashion Guide: Pairing White Elm Bags with Your Summer Outfits

Summer Fashion Guide: Pairing White Elm Bags with Your Summer Outfits

Upgrade your summer style with White Elm's perfect bags! From beach days with the spacious Carina Tote to picnics with the versatile Gemini Backpack, and travels with the sleek Skye Sling, we have you covered....
Happy Father’s Day from White Elm!

Happy Father’s Day from White Elm!

Father’s Day is a special time to honor and appreciate the incredible dads, stepdads, grandfathers, uncles, and father figures who shape our lives in countless ways. At White Elm, we want to give a heartfelt...
Top 10 Summer Travel Destinations and the Perfect White Elm Bag for Each

Top 10 Summer Travel Destinations and the Perfect White Elm Bag for Each

Discover the ultimate summer travel guide with White Elm's top 10 destinations and the perfect bag for each trip. Whether you're exploring the romantic streets of Paris, the bustling avenues of New York City, or...
Leopard Print: This Season's Go-to Neutral

Leopard Print: This Season's Go-to Neutral

As busy professionals and moms, your time is precious, and your style needs to be chic without the hassle. The latest trend to embrace is leopard print—officially the neutral of the season, ready to enhance...
Organized Travel: Your Long Weekend Guide

Organized Travel: Your Long Weekend Guide

With Memorial Day weekend approaching, it's time to prepare for some well-deserved adventure. Whether you're gearing up for a quick getaway, a family road trip, or opting for a staycation, White Elm has your back...