Traveling reveals unique personalities, and at White Elm, we cater to all! Whether you're the meticulous "Airport Dad" with everything in order, the efficient "Frequent Flyer" who navigates effortlessly, or the carefree "Glad She Made...

Upgrade your summer style with White Elm's perfect bags! From beach days with the spacious Carina Tote to picnics with the versatile Gemini Backpack, and travels with the sleek Skye Sling, we have you covered....

Father’s Day is a special time to honor and appreciate the incredible dads, stepdads, grandfathers, uncles, and father figures who shape our lives in countless ways. At White Elm, we want to give a heartfelt...

Discover the ultimate summer travel guide with White Elm's top 10 destinations and the perfect bag for each trip. Whether you're exploring the romantic streets of Paris, the bustling avenues of New York City, or...

As busy professionals and moms, your time is precious, and your style needs to be chic without the hassle. The latest trend to embrace is leopard print—officially the neutral of the season, ready to enhance...

With Memorial Day weekend approaching, it's time to prepare for some well-deserved adventure. Whether you're gearing up for a quick getaway, a family road trip, or opting for a staycation, White Elm has your back...

The White Elm team extends warm wishes for Mother's Day, recognizing the tireless efforts and boundless love of mothers everywhere. Our team members express heartfelt messages of appreciation for mothers, acknowledging their strength, sacrifices, and...

Written by: Sonia Roselli What is a Proper Skincare Routine? Let's tackle the age-old question: How do you achieve an effortless glow without spending hours in front of the mirror?  Well, my friends, let's get...