What is Self-Love?

Self-love is the ability to appreciate and admire yourself just as much (if not more) as you admire and appreciate others.  As women, we are always giving and giving. Self-love is the practice of refilling our...

The Bag that can Fit Your Stanley (and everything else, too!)

As a brand dedicated to designing functional bags for women on-the-go, we know how essential it is to have a bag that can keep up with your busy lifestyle. That's why our Gemini has incredibly spacious side pockets that...

10 Valentine's Day Outfit Ideas

Valentine's Day is approaching, and at White Elm, we believe it's the perfect occasion to celebrate love in all its forms. Whether you're heading out on a romantic date, spending quality time with your partner amidst...

The Valentine's Day Gift Guide

The Perfect Gift Guide for the High Achiever this Valentine's Day As a company founded by a mother (who was pregnant with her first child at the time when she started White Elm) - we understand the heart and hustle...

Don't Give Up: 4 Tips for Resolution Success

We believe in the power of progress and the journey towards a better you. Resolutions are not about perfection; they're about commitment and growth. Right now, you may be feeling stretched too thin, or like...

What Bag/Color You Need from the Winter Collection Based on your Star Sign

Let's discover which color bag from our Winter Collection aligns with your star sign! We have curated this list not only for you to see which colors we think best fit you and your style, based...

Comparing the Gemini and Gemini Mini

While our Gemini and Gemini Mini Convertible Backpacks do look alike and share similar features, there are a few key differences to note between the two if you are deciding which one is best for you!...

Organization Hacks: How Our Bags Simplify the Lives of Busy Moms

For every busy mom out there, having a functional bag with many pockets is essential for simplifying the chaos of daily life. A well-designed purse can be a game-changer for the modern mom, helping her transition from the...

Stylish and Practical: Must-Have Items in Your Bag for a Busy Day

We all know that a stylish and well-organized bag is a game-changer!  Whatever your day holds, having the essentials will make your day go smoother! At White Elm, we understand the importance of functionality without...

Bundle And Save with White Elm

Why Settle for One When You Can Have Many? Our Bag Bundle options are proof that one bag is never enough!  We've curated bundles that cater to various styles and occasions, ensuring you have the perfect bag for...

Will my Device Fit in the Gemini, Carina, or Luna?

One of the most frequently asked questions we get is, "Will my laptop fit in this bag?” Here are our tips for measuring your device, and double-checking to see if they fit in each of our bags to...

The Must-Have Bag You've Been Looking For

In the fast-paced world we live in, convenience and style are crucial when it comes to our everyday accessories. For those who are constantly on the go, a reliable and functional sling bag is a must-have....

White Elm Winter Collection

They’re finally here! NEW colors and an all-NEW product! Let’s talk about all the NEW that is here at White Elm this season.  1. Cranberry: A Burst of Seasonal Boldness Add a burst of seasonal boldness into...

The Ultimate Gift Guide from White Elm

The art of gift-giving is a wonderful way to express love, appreciation, and thoughtfulness. And what better way to surprise your loved ones than with a functional accessory? At White Elm, we understand the significance of...

From Day to Night: The Ara

In the world of fashion, versatility is the key to making your accessories work for you. Why settle for multiple bags when you can have one that effortlessly adapts to your needs throughout the day...