Celebrating a decade of White Elm is truly incredible! We want to extend our heartfelt gratitude through this blog, expressing our appreciation for your unwavering support, encouragement, and interest in our journey over the past 10 years. Witnessing the tremendous growth of our business and seeing more and more people embracing our bags has been an amazing experience.

“Hi, Laura here, the founder and busy mom behind White Elm. It’s hard to believe I started White Elm 10 years ago in my living room! But now, thanks to the support from women like you, it’s grown into something really amazing.

It’s an honor to work on this business each day, knowing that the bags we create here are helping women handle their business days. And although we’ve grown quite a bit, we are still dedicated to making bags that meet your needs and will always welcome your feedback and support! Thanks for the first ten years, we hope that you’ll be with us for the next ten as well.

Lots of love, Laura”

From humble beginnings, starting with just one tote bag sold in Texas, we have now expanded our offerings to a diverse line of eight styles, including wallets, cosmetic bags, totes, backpacks, and clutches, reaching customers all over the world. Over the years, White Elm has evolved into more than just a one-person venture. Today, we are proud to have a dedicated team of individuals who contribute their skills and passion to make White Elm what it is today. From managing order fulfillment to driving creative marketing strategies and efficiently running our office, each team member plays a vital role in our continued success. 

Thank you for being an integral part of this extraordinary journey with us. We can’t wait for you to see all of the new and exciting things we have on the horizon.