Discover the ultimate summer travel guide with White Elm's top 10 destinations and the perfect bag for each trip. Whether you're exploring the romantic streets of Paris, the bustling avenues of New York City, or...

As busy professionals and moms, your time is precious, and your style needs to be chic without the hassle. The latest trend to embrace is leopard print—officially the neutral of the season, ready to enhance...

With Memorial Day weekend approaching, it's time to prepare for some well-deserved adventure. Whether you're gearing up for a quick getaway, a family road trip, or opting for a staycation, White Elm has your back...

The White Elm team extends warm wishes for Mother's Day, recognizing the tireless efforts and boundless love of mothers everywhere. Our team members express heartfelt messages of appreciation for mothers, acknowledging their strength, sacrifices, and...

Written by: Sonia Roselli What is a Proper Skincare Routine? Let's tackle the age-old question: How do you achieve an effortless glow without spending hours in front of the mirror?  Well, my friends, let's get...

What do you carry in your bag? Want to know what we carry in ours and what we recommend to make your life far more efficient and organized?  Join us as we dive into the...

Hey, Laura here. As the CEO and founder of White Elm, I've often found myself navigating the delicate balance between entrepreneurship and motherhood. It's a journey filled with highs and lows, triumphs and challenges, but...

Hey there, it's Laura, CEO and founder of White Elm, here to share a glimpse into my weekend routine and how I make the most of my precious time with my family. As a working mom,...