Want to know what's in Laura's work bag? Laura is the founder of White Elm and a mom of two. It is important she has everything she needs with her throughout the day as a business...

Imagine it. It’s Monday, you have made it through the work day after getting the kids off to school after a busy weekend and you are headed to the gym before coming home to make...

FALLing in love with these new upgrades and new fall colors! Read all about exciting changes happening here at White Elm and two new colors you don't want to miss.

The spring/summer 2022 runways were filled with fringe! From outerwear to accessories and back again, it’s no secret that the fashion industry has been obsessed with all things Western lately. In the past year, we’ve...

It’s Saturday morning and you have been so excited to see your best friends! You have had this day planned for a month down to the last minute, but you don't have an outfit ready...

How the Aquila makes my mornings stress-free! Mornings can be dreadful and the worst time of the day. But mornings can also be the most productive time. Your morning sets the mood for your whole...

Father’s Day is quickly approaching and that means you need to find a present to show him how much you care! While sometimes the best gift for dad is a loving card or note, we...

Summer is here and we are here to help you conquer the summer boredom! Check out these 10 awesome summer bucket list items that are great for kids of any age! Create sidewalk chalk art....

The Gemini is no ordinary bag: It's perfect for travel, work, or a summer day or weekend getaway! When we were designing the Gemini we thought of all the places you'd take your bag and...