FALLing in love with these new upgrades and new fall colors! Read all about exciting changes happening here at White Elm and two new colors you don't want to miss.

The spring/summer 2022 runways were filled with fringe! From outerwear to accessories and back again, it’s no secret that the fashion industry has been obsessed with all things Western lately. In the past year, we’ve...

It’s Saturday morning and you have been so excited to see your best friends! You have had this day planned for a month down to the last minute, but you don't have an outfit ready...

How the Aquila makes my mornings stress-free! Mornings can be dreadful and the worst time of the day. But mornings can also be the most productive time. Your morning sets the mood for your whole...

Father’s Day is quickly approaching and that means you need to find a present to show him how much you care! While sometimes the best gift for dad is a loving card or note, we...

Summer is here and we are here to help you conquer the summer boredom! Check out these 10 awesome summer bucket list items that are great for kids of any age! Create sidewalk chalk art....

The Gemini is no ordinary bag: It's perfect for travel, work, or a summer day or weekend getaway! When we were designing the Gemini we thought of all the places you'd take your bag and...

Mother's Day Gift Guide Merriam -Webster Dictionary defines the word Mother as; a female parent.  To us, a mother is WAY more than just the “female parent” she is the Matriarch of the family, she is someone who finds joy in...

Have you ever booked a trip and planned everything down to each second but got to the airport and realized your bag keeps falling off your suitcase? Then you realize you should've invested in a...